Sold. Kitchen Refurbishment Business Specialising In Replacement Doors And Worktops

Kitchen Refurbishment Business Specialising in Replacement Doors and Worktops.
Confidentially offered for sale.
Ref. no: IK256
Location: West Sussex
Asking price GBP 60,000 plus stock at valuation

Established for over twenty years and under the stewardship of the current Owners for the vast majority of that time, this business is firmly established as one of the leading kitchen businesses in West Sussex.

Well managed by its two owners, this business specialises in the renovation of kitchens replacing cabinet doors and worktops, saving its customers the time, cost and inconvenience of a full kitchen replacement. Whilst that is its core business, more often than not a project, which starts as a kitchen facelift, snowballs into the additional replacement of the sink and the hobs and frequently into the design and supply of a fully fitted kitchen. So much so, that on average, half of the projects the business works on, are new kitchens.

Operating from well suited premises in a high profile location, this businesss very well presented showroom displays a wide range of door styles and colours as well as worktops, sinks, taps and appliances reflecting traditional, modern and contemporary tastes all carefully chosen to meet the demand from the densely populated local catchment area of large and medium sized houses with a high proportion of retirement homes. Most orders stem from customers living within just a few miles of this business, minimizing the travelling time of salesmen and fitters.

Market / Competition / Non-Competition Agreements
Having been established in the same location for over twenty years the business has little need of heavy investment in marketing and advertising, benefiting from high levels of residual awareness.

The business maintains a minimal presence in local directories supported by the occasional local press ad primarily to maintain awareness. Having moved away from promotions revolving around product features, the business utilizes distributor discount promotions very effectively. The business also has a very effective website which performs very well in all of the major search engines for all appropriate search terms.

A high proportion of the business's revenue is, however, due to its high quality product range, its excellent reputation for quality workmanship and service, resulting in high levels of repeat business and strong word of mouth recommendation.